About Us

NorthmanGroup's mission is to transform the car buying experience for consumers and the way that dealers attract customers and sell cars.

We have established an intelligent, data-driven online platform operating on a common technology infrastructure, powered by proprietary data and analytics.

We operate our company-branded platform on our NorthmanGroup.com website.

In addition, we customize and operate our platform for affinity group marketing partners, such as USAA and Consumer Reports, financial institutions, and other large enterprises.

We enable users to obtain market-based pricing data on new and used cars, and to connect with our network dealers.

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